Stuart Arthur CPA

Can you imagine winning a poker tournament and walking away from half of the prize money?

Picture yourself having played the rounds, having won it all, and then scooping up half of your chips and leaving the rest on the table forever.

I’m banging my head on the wall just thinking about.

But did you know…if you’re making money online it’s very possible that you’re leaving cash on the table every single month.

Why is this? FACT: Some of your visitors and customers will buy every single product or service you have to offer. Just by having more to sell, you’ll have more opportunities to double or triple your incoming cash!

This is where the real money is. Low-price sales will cover your bills, high-ticket sales will make you rich.

I’m not talking about reports, ebooks, or even membership site subscriptions for continuity income.

I’m talking about top-tier sales, and you only need a few top-tier sales per month to live like a king. By top-tier, I mean selling products or services with high price points.

These are programs like seminars and events, coaching, and mastermind groups that cost thousands of dollars (sometimes even $50,000 or more) to join and which net you the largest commission checks of all.

Most people will buy something less expensive, BUT—it doesn’t take many of these to make you several times more money online.

For example, let’s say you have 5,000 unique people per month coming to your sales funnel, and you sell a $10 ebook to 4% of them (200 new customers). That makes you $2.000. Nice!

But now let’s take all the money off the table that’s available to you and offer a $15,000 coaching program to everyone who buys your ebook.

Even if only 1 in 200 take you up on the offer, you’d make an extra $15,000 that you never would have seen otherwise from that sale, and would make a commission check for several thousand.

Congratulations! You just doubled your income without doing anything more than following up your first offer with a second one for more.

Now, the key to making top-tier sales like these for big commission checks is 1-on-1 phone sales.

Here’s how that works:

1) You generate a new lead by driving traffic as you normally do
2) Make sure to capture their name, email address, AND phone number
3) They get automated emails from you, and also a personal phone call to follow-up

Do you think that would get their attention? That will make a connection with your new leads that will open the door to making a sale, now or later.

Most people will not make a major commitment without time first getting to know who you are and what you can do for them. As soon as they feel comfortable, then they buy.

Also, it ensures that those who are ready to commit to growing their business create an commission for YOU and not some other affiliate or program.

Why? Because they’re not using the phone, and are leaving money on the table, too. A recent InsideSales report showed that over HALF of companies surveyed never followed up with leads by phone after capturing their phone number.

It’s not easy to do (it’s a lot of work and can be scary at first), but I strongly suggest that you commit to following up on the phone, as it’s the key to doubling or tripling your income.

One option you have is to leverage a phone team, by hiring and training your own salespeople to make the calls and close the sales.

This has worked well for me, as I built a team of phone sales people to call my new leads and sell our higher-ticket programs, which range anywhere from $X.00 to $X.00.

They have proven their ability to close over and over again. It was a lot of work, but I’m glad I did it.

My phone team can also sell your leads into programs FOR YOU…with you standing to make $1,200, $3,300, or $5,500 each time.

The program is called My Top-Tier Business, and it has generated over $4 million in revenue – half of which has been paid out in commissions. So that’s $2 MILLION cash in commissions to people like you.

For more details on how to enroll in our Done-For-You marketing system to promote high end products, click here.

For details on how you can get started with your own online business:

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If you’re committed to making big paydays from your online marketing efforts (instead of dribs and drabs of income), then giving new leads and customers a phone call is a great way to sell high-ticket products and services—and make big sales you would not otherwise have.

What keeps a lot of people from doing this is that it can be very uncomfortable—but mostly when you’re doing it wrong. When it’s done right, it’s less frustrating and very rewarding. And once you see the results, you’ll get even more motivated to keep it up.

To help you earn as much as you can from phone sales, I have a few tips for you that I’ve learned while training and watching our own team of phone salespeople in action.

Let’s start at the beginning…

When to Make Your Calls

Once you’ve been notified of a new lead or sale, research shows that the faster you respond, the more likely it is you will close a sale. This is because if you take too long, people will forget what they asked for, lose interest, or get in touch with your competitors instead.

Don’t lose the sale to the other guys! Marketing research shows that responding within 7 minutes, when possible, will maximize your chances of success. Set the habit of getting back to people quickly.

Also, the best times of day to contact people by phone are 8:00 – 10:00 in the morning and 2:00 – 5:00 in the afternoon. Between 7:00 – 9:00pm is also a good time to reach people at home. Schedule blocks of time for phone calls when people are available, and make your callbacks or prospecting calls then.

Then, once you get on the phone…

Get to the Point

If you fumble around or sound like a telemarketer, you’re going to get hung up on. Start out by telling them the following in your first sentence:

Who you are
Where you’re from
Why you’re calling
Remind them what they saw on your website and what they bought or opted-in to receive. It’s funny, but people quickly forget! Let them know in a straightforward manner you’re getting back to them to answer any questions they have, to personally thank them, or to give them the information they need.

Stay Relaxed and Flexible

You don’t need to dominate the conversation or be afraid of the prospect and what might go wrong. Remember, they contacted you about something they want.

So relax and keep your cool. Just have a straightforward conversation with them as you would with a friend. If you appear too nervous, people get suspicious or skeptical and that can damage your sale.

Another ninja tip is to speak in the same tone of voice and pace as they do. This is called mirroring and matching. If someone speaks quickly, they probably don’t want to waste time and will respect you more for doing the same (people like those who are similar to them). The same is true for people who speak slowly. Try it and see!

Ask Find-Out Questions

There’s not much to say or sell until you find out some important information from them first. Then, you can tailor your responses to be as effective and relevant as possible.

Ideally, you and your prospect will both be speaking 50% of the time. Get them talking by asking questions, such as confirming their reason or motivation for contacting you or placing an order with you in the first place.

Learn their story. Then you’ll know what to say and how to say it when it’s your turn to speak and persuade.

Make Recommendations

Once you’ve made a connection, built rapport, and found out their motivations and needs, now is the time to make suggestions to them.

You can recommend more information, a front-end product that’s ideal for their situation, or begin to describe how purchasing a high-ticket product or service such as a course, seminar, coaching, or mastermind group can help them get what they want (and change their life).

So there’s the basic structure of each phone sales call you make. I see it work over and over again as I watch my own sales people call my new leads and sell our higher-ticket programs.

Speaking of which, if you still don’t quite feel like spending the time and energy calling prospects yourself, my phone team can make the calls and close sales FOR YOU…with you standing to make $1,000, $3,000, or $5,000 each time.

The program is called My Top-Tier Business, and it has generated over $4 million in revenue – half of which has been paid out in commissions. So that’s $2 MILLION cash in commissions to people like you.

For more details on how to enroll in our Done-For-You marketing system to promote high end products, click here.

For details on how you can get started with your own online business:

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For years, article marketing has been a free and straightforward way to get new visitors coming to your squeeze page and opting in to your email list.

You may have heard article marketing is dead. Well, it isn’t…the process is just different now than it was in the late 90’s and early 2000’s.

What Has Changed

It used to be that people could scratch out a lame article and submit it in as many article directories as humanly possible and get lots of backlinks to help your website get ranked and discovered through Google Searches.

Nowadays, article marketing ALONE has lost a little steam because Google does not give the same weight to content found in article directories like EzineArticles.com.

But, people are still reading articles there every single day. Some of them will find and read yours, see your link at the end, click it, and go to your website directly as a result.

Your Article Marketing Cheat Sheet

Submitting your articles involves the following steps:

Step 1: Decide what to write. Find out what your prospects are interested in from keyword research and from your own interactions with subscribers and customers on the phone and via social media. Make a list of topics and pick one to cover.

Step 2: Write the article. I’ll show you how to produce quality articles further down.

Step 3: Add your resource/bio box and insert a link. There’s a space at the end of each article where you can tell people who you are and what you do, as well as give them a link to click on if they want to find out more.

Here are two crucial tips for writing the bio box. The first is to tell people exactly what they will get by clicking on the link you provide (such as the free report or video they will get if they opt into your squeeze page).

The second tip is to take the last paragraph of the article and put it in the bio box instead, so people will not stop reading. Make the resource box look like part of the article, and people will at least be sure to read what’s in it. Both of these tips will lead more readers to click your link and visit your website (which is a requirement if they’re going to subscribe to your list).

Step 4: Create an account with EzineArticles.com. They will ask for your name, email, password, a photograph, and a short bio/description of who you are and what you’re an expert in.

Step 5: Post the article. Once you’re set up with an account, it’s time to post articles one at a time.

How to Mass-Produce Quality Articles

If you have 2 hours dedicated to writing articles, how many would you rather have when you’re finished—one, two, four, or even more?

The more you have, the better, as long as you don’t compromise on quality. This is because each article acts as a hands-free salesperson, out there on the internet prospecting in your behalf.

So the more articles you can produce, the better! The secret to doing this is to use some productivity hacks that help you produce more content quickly.

One strategy is having a template for your articles. For example, if you want a 500-600 word article, all it usually takes is:

An introduction paragraph telling the reader what they will learn,
Three to five main points to make (one point per paragraph), and
A conclusion paragraph reminding them of what they learned and what it will do for them.
By working quickly and following this formula, you can knock out an informative and interesting article in 30 minutes—even 20 minutes with practice!

Another strategy is to record yourself talking on a subject and quickly transcribe it into articles. This works especially well if you are better at speaking than you are at writing. You can even do it in your car on the way to work!

Or, if you record videos, you can post them on Youtube with a link to your website for even more traffic;)

This is cutting-edge article marketing in a nutshell. You can ignore most of the things you read about it, because times have changed and most of what’s been written is obsolete.

Apply this and begin submitting articles regularly, and you will see an increase in traffic and subscribers if you stick with it over time.

Also, if you don’t feel like taking the time to write and submit articles, I have a unique program where my traffic-generation team that will get qualified leads for you. To learn the 21 simple steps to making your first $1,000 online, even if you have no computer skills whatsoever, click here for details.

For details on how you can get started with your own online business:

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A lot of people hoping to make money online are limited to working at it just a few hours per day or less. If you’re working a day job and are frustrated that you can’t spend more time becoming financially free, I have some good news for you.

Do you know what’s even more effective than having more time to work? Getting as much as you possibly can out of the time you do have available.

The reason is that if you’re not focused and effective during a short period of time, then having all day would just mean more wasted time. As a mentor of mine once said, “If you can’t make money in your spare time, you can’t make money full-time.”

So, here are 5 proven tips I want to share, based on what modern neuroscience has shown (not motivational fluff), that will help you to get even closer to your income goals in less time.

How Our Brains Work Against Us

There’s a meme floating around called “Scumbag Brain” that jokes about how the human brain works against us sometimes instead of doing what we want it to. For example…It’s easy to get motivated, but hard to stay disciplined.

Perhaps you’ve noticed that gritting your teeth and relying on willpower alone is not enough.

Think of the last time you were on an exercise program that did not last. You went to the gym religiously for several weeks…until you caught a cold, or missed a day. Then, it was back to your old habits and behavior again—not to mention feelings of guilt and self-blame (which make it even harder to bounce back).

The key is to avoid self-criticism by understanding how your mind works. We all get lazy or have setbacks. The key is to get back on track again quickly when (not if) it happens.

Schedule 90-120 Minute Time Blocks

The easiest way to get something done is to set a specific time and place to do it, and then show up when the time comes. Otherwise, your goals and plans are not concrete enough, and you can fall into the procrastination trap.

It’s also a fact that people can only stay focused and productive for 90 to 120 minutes at a time, before we need a rest or diversion. It’s impossible to stay ultra-productive all the time. Don’t even bother trying.

Instead, schedule blocks of time when you’ll be doing nothing but working, and when it’s over, STOP. Take a 15-20 minute break, or wrap it up for the day.

Also, treat your scheduled commitment to yourself as seriously as you would your job. Isn’t it just as important?

Prioritize Your Top 5 Items

It helps to list the top 5 tasks to accomplish each day, preferably the night before. Then, when the time comes to work, work on one thing at a time, starting with the most important action item of the day.

When it’s finished, move on to item #2, and so on, until done. Do NOT try to do two things at once! Multi-tasking is a myth and a joke.

It gives people the illusion that they are getting more done, but in reality you lose concentration while switching back and forth between items because it takes time for the mind to get caught up again.

Create an Environment for Focused Work

Your performance is affected the environment you’re in and the tools available to you, positively or negatively. Give your body and mind what they need to perform by setting up your workspace for success.

Before you start, clear out the clutter and remove any potential distractions. Have only one window open on your computer. Get away from email, phone, and social media until your work block is over. You can schedule a separate session for phone calls and email.

I have also found that upbeat music helps me move more quickly, as long as it’s not too distracting (and no vocals—otherwise my mind pays attention to the lyrics).

Take a Fun Break!

Lastly, don’t forget to give yourself the rest you need, in order to have the concentration reserves you need to fuel your work.

So make a point to schedule periods each day for breaks, leisure, and fun as well as working on your business. It’s just as important if you want to be consistent in the long run!

Hopefully you will find these tips to be as helpful as they were for me while growing my own 7-figure income!

Also, if you want to get even more done and make even more money in less time than you can achieve through your own efforts, consider licensing and promoting other people’s info products and sales funnels, rather than creating them all from scratch.

To find out how even brand-new students are making thousands per week with no website, no product, and no list, just by spending 30 minutes per day following a proven method, click here for details.

For details on how you can get started with your own online business:

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Traffic is the lifeblood of marketing. Whether you’re selling a product, offering a service, or simply running a website, you need a steady stream of traffic before you can make any money.

But as you might have experienced by now, generating traffic is often harder than you might expect. There are a lot of things competing for people’s attention these days. While a high-value product or service once stood out on its own, now you need to give it a bit of a push.

Tapping into someone else’s traffic through a joint venture is the quickest & easiest way to do this. I’ve personally done this a number of times and it has almost always drastically increased the traffic flowing to one of my offers.

Here’s how you can do it, too:

Step 1: Find potential partners

The first step is to find someone to joint venture with. The ideal candidate is someone with an email list, or who generates a significant amount of traffic on a regular basis. They should be working in the same niche or market you are (or something relevant) because traffic needs to be targeted to convert well. Sending 1,000 people to an offer will get you nowhere unless those people will be interested in what you have for them.

Message boards and other online communities are a great place to start. Or, just track down a few popular websites and find the contact information for the person that runs them. Doing this lets you create a list of relevant, high traffic websites to approach.

Step 2: Reach out to them

Remember that a JV partner is different from a customer. When you contact them, you’ll likely be speaking with a fellow marketer. Treat them like a person you’re interested in getting to know. Tell them about yourself, what you need the traffic for, and what you can do for them. Don’t forget that this is a joint venture partnership so they will be expecting to get something out of it as well.

Step 3: Provide them with what they need

Your partner will be sharing their own personal traffic with you. This could be their own readers, clients, or customers, so they will be a bit protective. Make sure your potential partner understands everything you’ll be doing. Tell them about the offer, link them to the website, and maybe even include a free sample of your product. The more they know about you and what you’re doing, the more likely it is they will want to partner with you.

Step 4: Pay them forward

Since this is a joint venture, you probably won’t be paying for the traffic up front. But of course, your partner will want to get something in return for all of the people they’re sending your way. One idea is to offer them a percentage of the profits. This will give them a real reason to send as many people to you as they can.

You could also help promote something they’re offering, in return. When someone comes to your site and orders something, you could direct them to one of your partner’s offers as well. If you’re building a list, you could offer to promote one of your partner’s products to your list instead.

Getting tons of traffic from a joint venture can be great but it can be tricky to find the right partner. Even when you do, there’s no guarantee they will be sending you actual leads and not just window shoppers. If you want to be sure you’re getting the best traffic you can find, you can have instant access to my traffic-generation team that will get qualified leads for you by clicking here now.

For details on how you can get started with your own online business:

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There are tons of offers to promote, but few will ever have the power and uniqueness needed to put a lot of money in your pocket. Creating your own killer offer is the way countless people have managed to build lists, generate revenue, and grow their business. It may seem like a daunting task at first. It was a big step for me too but I’ve created a number of successful offers myself.

This is how I do it:

Know the Target Market

Your target market is the first thing you need to consider. A killer offer is designed to appeal directly to a specific group of people. You’ll need to offer something useful—something they’ll want to use or learn from. The key to a successful offer is simply creating something your target market is hungry for.

You can discover what this is by doing a bit of research. Try to find a relevant message board and look at the questions being asked. Investigate offers from other people, keeping an eye on what they’re offering and the way their offer is presented. This research phase will often give you all the answers you need.

What’s in it for them?

The main selling points of your offer will be the benefits. You’ll need to determine what someone will get out of it. Maybe it’s a program that makes their life easier. It could be an educational course that answers a number of questions they have. Perhaps it’s simply a new technique or product which will improve what your potential customers are already doing. Before you can create a killer offer, you need to understand what you’ll be offering.

Features

Once you’ve figured out the benefits, you need to come up with the features. These are the nuts and bolts of what they get when they purchase. No matter what you do, there is probably some competition. An impressive set of features (which show HOW a buyer will realize the benefits) will make your offer appear much more valuable. Add features wherever you can to support the benefits.

Build value before price

Far too many people chose a price and try to create an offer around that. The price of a product or service is relative to what it’s worth to the buyer. If something is of an extremely high quality, offers a long list of benefits, and has more features than other options, then even a high price will seem low.

The more value you can build the better. Keep adding to the offer. Show them what they can earn, save, or the dollar values of the offer’s components. As the value goes up, the relative size of the price will go down.

Guarantees

People are often reluctant to spend money. They want to be sure they’re getting a good deal, and avoid the risk of loss. This is why you need to add a guarantee. This could be as simple as a guarantee to refund anyone who isn’t satisfied or as complicated as a warranty with maintenance. Or, offer a free trial and let them use your product or service for a short period of time. This guarantee is often what pushes people over the line and into the realm of paying customers.

Call to action

The call to action is the last and possibly most important thing to include in an offer. At the end of the sales copy, you need to clearly and boldly tell your potential customers what to do. If you want them to buy something, contact you, or submit their email, you need to tell them exactly how to do it, and do it NOW. The call to action is the culmination of everything your sales copy has been building.

With practice you can learn how to create your own killer offers. It does, however, take a lot of time and effort to write, test, and revise until it sells well. If you’d rather jump right into promoting killer products and making good money, you absolutely need to see my Done-For-You system for generating leads and selling the high-converting offers I have perfected over time. Click here now and start raking it in today.

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If you’ve been in the internet marketing world for any amount of time, then you’ve probably heard the term “sales funnel” before. This is a popular concept, but many people still have trouble understanding what exactly a sales funnel is.

It’s really just a way of looking the whole sales process from the first contact until the day they stop buying from you. “Funnel” is a good analogy and makes the process easy to tweak and improve by singling out what steps work and what steps don’t.

A typical sales funnel has a few different steps. For internet marketing, this process begins by generating traffic and directing it to an opt-in form which generates leads. Through interaction with your list, these leads get warmed up and become prospects. When you present them with a great product or offer, some of these prospects will turn into customers.

Attracting New Leads

The first thing to do is to choose an enticing, niche-specific offer, or reason to come to your website. If they’re targeting the weight loss niche, for example, then they will choose an attractive product, service, or website which is targeted to people who want to look and feel better.

Remember that you want to generate traffic that you can turn into leads. You’ll need something enticing enough to get people to your website. Once you’ve picked a lead generation method, the next step is turning this traffic into leads.

Landing Pages and Freebies

The landing page is important because this is what you’ll be directing traffic to. A landing page is just a simple, single page website that presents visitors with a free offer. This freebie is usually something small but attractive. It could be a few short videos, an ebook, or even software. You can either create these freebies yourself or use someone else’s with permission.

Visitors access this free offer by submitting their email address in a form posted on the page. Once they’ve done that, they are now on your mass mailing list. This is how traffic is converted into leads. The entire purpose of the landing page is, in fact, to help grow your list of leads.

Autoresponders

When you generate a new lead, it’s important to contact this person as soon as possible. Since most of us can’t just sit at our computer all day waiting for a new addition to our list, many marketers utilize autoresponders. This is a type of software that will automatically email someone when they sign up, and several times afterward to keep in touch with them.

This email can be used to start building a relationship which turns leads into prospects. The message this software sends can thank the person for signing up, deliver the free product they wanted, and possibly point them in the direction of something else they might like.

Sales Page

The sales page is the end of the funnel (for now). It’s where the leads you’ve generated get turned into paying customers. There are a few different theories on creating sales pages but they generally include an attention-getting headline, some sales copy or a video, information about the product, a call to action, and bonuses to add value to the customer.

The secret to success in internet marketing is creating an effective sales funnel. You can’t simply create a product and hope for it to sell. You need to generate traffic, turn them into leads, follow-up multiple times, and then convert leads into customers.

To help you supercharge your efforts, you can gain insider access to some of the most effective sales funnels and high-converting products in the home business niche today by simply clicking here.

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Most of the time, businesses start blogging as a way to build an audience. However, the reverse seems to be happening. More and more people with blogs are starting to monetize their traffic. It makes sense because one of the hardest things to do as a business owner is grow your traffic. If you grow your blog first, you already have a solid following to support your business idea.

Starting a blog is easy, but if you want to make money later, you need to think about your strategy and set yourself up for success. It’s important to know what you need to grow your blog and grow your traffic.

What is a Blog?

A blog is a weblog of content updated regularly. It’s an online publication written in a personal tone, meant to share opinions, teach others, develop a personal brand, or sell products or services. Blogging is fulfilling, but it also requires commitment.

It’s important to be consistent, no matter how often you publish. Your audience grows to expect your posts, so keep at it, and don’t disappoint them.

How to Start a Blog

Finding the time to flush out your ideas and do it consistently is the hardest part of blogging. Once you find the time, starting a blog is straightforward. Consider your opportunities to monetize your blog, determine your audience, and plan a publishing strategy.

You need to think like an entrepreneur to make this venture profitable in the future, so map out the groundwork for your distribution and monetization now.

Ways to Make Money

Most people think of running ads on their blogs as a way to make money, but there are other ways. Building a loyal audience is more important than building a big one, and you won’t earn the trust of your followers by spamming them with ads all the time.

Instead, think of ways you can sell physical or digital products that align with your audience. Sell your services as a writer or designer. Publish a book. Create subscription-based packages with platforms like Patreon. Do paid reviews or become an affiliate for other brands.

You have to enjoy blogging for it to succeed. Dedicate yourself to serving your audience as best you can.

Pick a Niche

With all of the information on the internet, it’s hard to stand out. Try to choose a topic that’s hard to find elsewhere. It’s also critical to choose a niche audience. There are so many internet users that it’s impossible to appeal to all of them.

You can focus on a specific location, present your content in a different style, or focus on a smaller segment of a bigger market. For instance, writing about steakhouses in Kansas City that serve steaks larger than forty-two ounces allows you to focus more deeply on your topic that choosing to write about steakhouses in general.

Choosing a Platform

When it comes to hosting your blog, you have two choices. You can host it yourself or host it on a paid platform. If you host it yourself, you have more customization options. You still have to pay a fee, but it’s less than a paid platform, and you have more flexibility in design.

Using a service to host your blog is the best option for those who don’t know a lot about design or HTML. Some options include Blogger and WordPress. Think about how you want to monetize your blog because not every platform gives you what you need.

You can also use free platforms like Medium or Tumblr. They have built-in audiences, making it easier for you to get started, but they provide less customization, and your blog design ends up looking like everyone else’s on the platform.

Picking a Name

This is a great time to think about what you want to name your blog. Unless you plan to build a personal brand or portfolio, don’t use your name. Think of something catchy, fun, and descriptive of your brand. This name should reflect your blog’s identity, add personality, and be easy to remember and type.

Groundwork for Growth

Thinking about how to grow your blog and having a solid plan in place helps you to build momentum quickly once you get started. If you don’t have a plan, you may end up struggling with distribution because you don’t have a strategy. Publishing is nerve-wracking, but having a plan can alleviate some of that.

Planning for growth involves collecting emails as soon as possible. Use a service like MailChimp to store your subscriber list and make distribution easy. It’s free for up to two thousand subscribers. You can also use MailChimp for signup forms, which is a critical piece of capturing this information.

Embed your signup forms directly into your content with a call to action to subscribe, so the experience is seamless for your audience and easy to manage for you.

Blogging can be stressful, but it’s also a blast. Use these tips to think about how you can grow your blog to make money later. The great thing about starting a blog is that you don’t have to quit your day job until you start making money. If done right, once you start making money, you’ll grow quickly. Don’t forget to subscribe to DFY for weekly updates and more useful tips.

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Tiered pricing is commonly used by businesses in all industries and for a good reason—it actually works. When a strategy is regularly employed by various companies, it’s because the strategy has been proven to be effective.

So, if you want to boost conversion rates, learn how to set up tiered pricing.

What is a Tiered Pricing Plan?

A tiered pricing plan simply refers to various price points. This can be applied to virtually any product or service. You can see this pricing structure in use everywhere, including mobile phone service plans, cable and internet services, and software packages.

The purpose of tiered pricing is to give your customers a couple additional options. Instead of purchasing your base product or service, they could choose a more affordable option, such as a trial plan. They would also have the option to purchase a premium package, with additional features.

The reason this pricing strategy is so effective is the psychology behind the process. You’re enticing customers to choose a specific package, by offering a cheaper option and a more expensive option.

When given three or four choices, the majority of customers will choose the package that seems to offer the best value. They’ll skip the cheapest package, deeming it to be too cheap to meet their needs. They’ll also avoid the most expensive, as they’ll believe the extra feature to be an unnecessary purchase.

Obviously, some customers will still go with cheaper or more expensive options. But, you’ll be able to increase your overall conversion rates, while enticing the majority of your customers to purchase your base product or service.

Creating Tiered Pricing for a Service or Membership

Setting up tiered pricing for a service or membership is relatively easy. First, you set your baseline. This is the current service or membership that you want to sell. This will be the option that you’re going to try and get customers to choose.

Once you establish your baseline, you can set your minimum and maximum service or membership. For the minimum, you can remove features or access to certain aspects of the service. If this isn’t possible, you could offer a limited-time trial or demo of the service.

For the maximum, you could come up with additional features that would be provided solely in the premium package.

Again, if you can’t edit the service, software, or membership, then try to come up with something that you could add to the purchase. This could be an inexpensive product or service that you already offer or access to beneficial resources, free eBooks, or other premium content.

You then make all three options available to your customers. It shouldn’t take long to see an increase in your conversion rates.

At the same time, you’ll also notice that the majority of customers choose your baseline product or service. At no extra cost to you, you’re also gaining sales through the other two packages.

Creating Tiered Pricing for a Physical Product

If you sell physical items, creating a tiered pricing plan works a little differently. You can’t physically edit the item to create three separate products. For a physical product, you’ll need to get creative.

The goal of creating multiple price points is to get customers to buy your base product. You don’t want to add items or features that will increase the cost of production. So, you should look into digital products or services that could increase the function of your product.

For example, if you are marketing a weight loss supplement, you could add a digital diet plan eBook, cookbook, or other fitness guides. This adds to the value of the package and allows you to create multiple price points.

This same concept can be applied to just about any physical product. You could add guides, tutorials, or access to a members-only forum.

These are all options that have a minimal cost to your business, yet give you the option of setting up a tiered pricing structure.

Offering multiple price points is a time-tested strategy for increasing conversion rates. It’s a simple strategy to implement and can be used for almost any product or service.

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Massive email marketing campaigns are a great way to get more eyes on your newsletter or website since you can reach thousands of people at once. However, your campaign won’t be successful if nobody opens your message. According to Madison Logic, over 122 billion emails are sent an hour, so knowing how to stand out from the crowd is important.

Your email’s headline is arguably the most important part of the message since it’s the part readers will see first and make a split-second decision whether opening the message is worth their time. Headlines that aren’t interesting will quickly be marked as read or deleted. In fact, copywriter coach Chris Marlow claims that studies have proven that headlines are responsible for 50-75% of an ad’s success.

Knowing just how much of your campaign’s success rests on the headline alone, it’s important that you really take the time to examine how effective your headlines are. Here are a few great tips to craft better headlines:

Personalize your subject line.

A study by MailChimp examined about 24 billion emails and found that subject lines with the recipient’s first and/or last name were opened more often than those without. The most effective emails had both the first and last name, though those which only used the last name were strangely more effective than emails that only used the first name.

The power of first name personalization varied based on industries. Personalized emails sent to those in the government were opened 92% more often than usual while there was 45% difference for the creative services/agency industry. There were positive effects in all sorts of industries such as software, art, retail, and entertainment, but proved to be ineffective in the legal industry with a -31% open rate.

Create a sense of urgency.

A headline that compels the user to read right away will surely be opened. Such a headline tells the reader that there is some important information within the email that needs to be read right away and can’t be put off until later.

The aforementioned MailChimp study found that the following words results in a higher open rate:

Urgent: 79%
Breaking: 68%
Important: 55%
Alert: 31%
Note that Adestra similarly found that “alert” lead to a 61.8% increase in open rates.

You could also give a deadline with phrases like “today only” or “last chance” to make sure that they know they must act now.

Make them feel special.

Much like how adding a first and last name to a subject line makes the email feel more personal, so too does adding phrases that make the email sound like it’s exclusively for the reader. Headlines such as “An exclusive offer just for you,” “For your eyes only,” or “A message for our dear customers only” makes the reader know that this message is just for them or their group of people.

Keep it short and simple.

Your subject line should ideally be 6-10 words, under 50 characters, and provide a description of what the reader can expect in the message. People are used to receiving an overabundance of emails and won’t want to waste any time on something that doesn’t immediately meet their needs. Subject lines that are too vague or too detailed won’t be opened very often.

Short headlines are especially important when considering that 40% of emails are opened on mobile and that longer headlines will get cut off. You can shorten your headline by using contractions and not spelling out numbers. (i.e. “don’t” instead of “do not” and “45” instead of “forty-five”)

Capitalize each word.

MailChimp found that capitalizing each word in the subject line lead to a 7% increase in open rate while only capitalizing at least one word lead to a -1% open rate. These numbers are small, but they shouldn’t be overlooked. If you have a very large mailing list, the small percentage points can translate to hundreds or thousands of consumers.

Use an A/B test.

You will likely reach a situation where you have multiple headlines you would like to use, but can’t decide which one is best. You should A/B test them by sending them to segments of your mailing list. Collect some data and then send out the winning headline to the rest of your list.

Make sure to keep as many factors as consistent as possible. For example, if you sent Headline A at 2:00 AM and Headline B at 9:00 AM, you shouldn’t be surprised if there’s a stark difference in open rates.

Using the right headline hacks can exponentially improve your marketing success. You should use MailChimp, Constant Contact, or another email marketing service to send out your emails, track statistics, and watch your numbers grow. You can find more useful marketing tips with my done-for-you service.

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