1. It’s not just the size of the list. It’s the relationship you have with the list, which really pays you.
Most online marketers think by merely building a list it’s going to get them paid. Building a list is only the first step—but it’s not what really pays you.
In fact, I know people who have a list of 10,000 leads but they still can’t make a dollar online, or still aren’t getting regular commissions.
The size of the list is a factor, but the relationship is what’s infinitely more important.
The relationship is incredibly important if you ever want to sell something to anybody. Then once you build a rapport with your prospect, the next step is to get those people to respond.
2. Market to the right people.
This might sound obvious, but you could be reaching out to the wrong people—and this is actually pretty common among online marketers…
If you’re promoting some product or solution and that’s what you advertise, then you’re lead capture page should match that product.
For example, my lead capture page promises I’ll send you daily videos where I answer your questions about marketing. But what if you signed up, and then I started sending you emails about gardening?
Would you want to buy my videos about marketing? Absolutely not, because what I offered, what I presented on their entry point into my sales funnel was completely different to what I’m actually offering.
3. Frequency of your messages.
Another reason why you might not yet be making money from your list is you’re NOT contacting them frequently enough.
You should be reaching out to your list, in my personal view, almost daily. Some people might think that’s too much. But your average prospect spends less than 5 seconds a day thinking about you or your business, so it’s not too much at all.
If they are receiving your content / stories / offers daily, and it’s too much for a prospect, they’re probably not the right prospect for you.
Plus, if someone is in the Internet marketing niche, they are probably checking their email several times a day. You should aim to send daily emails—every single day.
4. Consistency is key.
Consistency is just as important as frequency…
How often do you email them? Is it every day, or two days, or three days?
And how often are you staying in front of your prospect? This is what consistency is all about
For example, if you email them every day for a week, and then they don’t hear from you for a month, guess what? That list is pretty much dying out.
That’s not going to last for that long, and I see this happen all the time.
5. Don’t be forgotten (especially in the first few weeks).
New leads have very short-term memories…
Many Online Marketers get excited when they’re building their brand new list. But when they start emailing their new contacts, they don’t notice immediate results, and they put everything on hold.
Then six months later, they come back to it and they start sending emails again, but now they’re not getting any response. They are not getting any opens, they’re not getting any clicks, and they wonder why…
If someone subscribes to your list and they get a few emails from you, then you don’t email them for a week, they’ve probably already forgotten you. You should always be conscious of this, and keep in touch with them from the beginning.
6. Get “Paranoid” about the constant threat of the declining value of your list.
You’re list is a very unique asset. Here’s a big tip I learned from Dan Kennedy…
It’s important to keep a healthy degree of paranoia about your email list. You’re list is very valuable, but not like gold or real estate, because those are static things and their value stays the same over time.
On the other hand, you’re list is actually an organic asset—which means you’re list is perishable and it can expire. Your list is either improving in value or it is decaying.
You must actively take steps and actions to improve the responsiveness of your list and improve that relationship with your list—or it will die out. And if it’s neglected too much, it will die out completely.
7. Survey your list (i.e. ask them what they want from you!)
Now, you might then ask, “Well, how do I know what they want?” And the answer is very simple—YOU SHOULD ASK THEM.
The best thing you can do is to do a quick survey. You can go to a site like SurveyMonkey.com, there are lots of sites like this that allow you to conduct surveys. These sites allow you to do a free survey where you can ask them a bunch of questions. You send your new survey out to your list.
Ask what they actually want to learn. Ask them what they actually want to buy—and why they felt compelled to give you their email address.
You’ll quickly discover why they originally joined your list, and then you can branch out with more questions about that topic to see what they actually want to learn.
8. Make offers to your list (this is the whole point in having a list!)
You’re Here To Run A Profitable Business, And You Must Never Be Afraid To Make Offers And Ask For The Sale!)
Be relentless in promoting offers.
You should promote an offer in just about every single email you do. Now, that doesn’t mean you’re just saying buy this, buy this, buy this, because you will burn out your list very quickly.
You still want to be interesting, you still want to be engaging, you still want to educate them, but you have to be making an offer in just about every single email. You will notice in my marketing I’m always making an offer. Sometimes it’s a very obvious offer, and sometimes it’s very subtle.
For example, every few videos I might promote one of my products or services, or live event, and somewhere below this video right now there should be a banner ad for one of my products.
So even though that’s a very subtle offer, I’m always putting some kind of offer in front of my market, my list. So you want to make sure that you are doing that.
9. Copywriting skills: Never stop improving them.
You should really work at improving your copy writing skills—it’s a very important skill to master. Copy is the ultimate leverage point.
The ability to put words on a page and influence the masses to do what you want, is one of the most powerful and profitable skills you can posses. Some people pick it up really quickly, and others can take years to get good at it. But it’s something worth studying and practicing.
When you are writing an email, make sure to encourage responsiveness. Send them an occasional email where you say, “If you have any questions about this get back to me.”
Ask them actually reply to the email or contact you on Facebook. That way, you are actually responding to them after they raised their hand and submitted their email to you.
It might sound surprising, but responding and following up with prospects is VERY RARE in this Industry. So the moment you respond to them, you suddenly become a real person in their eyes. They feel a little connection with you. They become more responsive as leads and as buyers. So keep on writing to them.
10. Make offers to different marketing channels (that you introduce through your emails)
Again, your success in marketing is all about making offers…
Use different channels. So sometimes you might do a webinar, bring them to a webinar, teach them something on a webinar, make an offer at the end.
If you’ve never done a webinar before that probably sounds hard. But it’s as simple as going to GoToWebinar.com and it takes 20 minutes to follow their step-by-step instructions on hosting a webinar.
Another channel: Bring them to a Facebook group you have, engage them on Facebook, and make an offer there as well. So have these different channels, and again just be relentless in marketing to them.
You should develop several main marketing channels over time, and again just be relentless in marketing and following up. It’s what separates the people in this game who can extra $2 of value out of every $1 click they buy, from the majority who can’t even get $0.20 out of the same traffic.
It’s all about persistence in the follow up. Always be putting an offer in front of them or some piece of content so that you’re relevant, you’re in their life, and when they’re ready to buy, you’re right there in front of them.
So there you go. I hope these top-10 ways to start making money with your list right now… actually help you make more money with your list.
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