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Stuart Arthur CPA

Expert in Accounting, Business & Marketing – The Online Business Advisor

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Stuart Arthur CPA

Month: January 2018

Snapchat-The Newest Platform for Ad Targeting

Posted on January 31, 2018 Marcos GonzalezLeave a commentPosted in Uncategorized

If you are over the age of 29, you may be asking yourself, “What exactly is Snapchat???” While you’ve probably heard of it, you may still not know exactly how it works. And, with most of its users being Millennials and teens, it’s easy to understand why. Although it’s expanded quite a bit since its […]

Knowing the How’s and Why’s of Your Blog Posting Options

Posted on January 30, 2018 Marcos GonzalezLeave a commentPosted in Uncategorized

These days it seems like everyone has a blog. whether it’s an outlet to type out our inner musings of the world today or to let people into a part of our lives we would have difficulty discussing out loud, there a never-ending number of reasons to start one. If you own a small business, […]

Improve Your Email Marketing with a Marketing Funnel

Posted on January 26, 2018January 30, 2018 Marcos GonzalezLeave a commentPosted in Uncategorized

What is a Marketing Funnel? The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services. Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest. […]

Business Funnels–Marketing and Sales–What’s the Difference?

Posted on January 25, 2018 Marcos GonzalezLeave a commentPosted in Uncategorized

Marketing Funnel–A system that assists in tracking the steps potential clients move through to before ultimately making a decision on the purchase of goods, or use of services. Marketing funnels let you see at each step what you need to do to influence potential clients toward the end goal, turning them into actual clients. Sales […]

Virtual Assistants-Taking Your Online Marketing to the Next Level

Posted on January 22, 2018 Marcos GonzalezLeave a commentPosted in Uncategorized

In this era of the Digital Age, more and more people are turning to the Internet to increase their marketing exposure. The problem? Every day the ways to use online marketing seem to grow exponentially. In one blog post at Wordstream.com, they offer a guide to the top 99 Online Marketing Tools. You read that […]

Increase Your Marketing Exposure with Amazon’s FBA

Posted on January 17, 2018January 18, 2018 Marcos GonzalezLeave a commentPosted in Uncategorized

Most of us know by now that Amazon is the largest online retailer. People often go directly to Amazon when considering a purchase before searching anywhere else. And, when they do implement a search, Amazon’s extensive marketing and SEO techniques usually bring them to the top of the search results. So, why not take advantage […]

How to Market Your Service Based Business

Posted on January 15, 2018 Marcos GonzalezLeave a commentPosted in Uncategorized

What is a Sales Promotion? When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used. When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team. […]

Choosing the Most Effective Social Media Posting Times

Posted on January 12, 2018 Marcos GonzalezLeave a commentPosted in Uncategorized

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business. You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, […]

Online Marketing on a Budget

Posted on January 10, 2018 Marcos GonzalezLeave a commentPosted in Uncategorized

Marketing is one of the single most important things you need to do to succeed in the business world. The problem? It can use a lot of cash to make it work. For an entrepreneur just getting started, marketing budgets can often be practically non-existent. Fortunately, the age of the Internet has made it easier […]

Increase Your Traffic with Improved Image Names

Posted on January 8, 2018January 10, 2018 Marcos GonzalezLeave a commentPosted in Uncategorized

We all know the old cliché, “A Picture Speaks a Thousand Words.” From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and make sales. When it comes to e-commerce, companies like Amazon owe a large part of their […]

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